Episodes
Published 09/28/22
If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die. Every time there's a negative article focusing on podcasting's inability to generate blockbuster hits, I get a little stabby. Because here's the secret: you don't need to create a blockbuster podcast—because podcasting does not need blockbuster hits. I know that seems at odds with other forms of media....
Published 09/28/22
Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better? #podcasting https://podcastpontifications.com/episode/making-complex-podcast-tech-disappear-with-alitu One thing that has me terribly excited for the future of podcasting is how the entire process of making a podcast has, for many, changed drastically in the last 20 years or so....
Published 09/21/22
Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures. #podcasting https://podcastpontifications.com/episode/podcast-conferences-cancel-culture-human-dignity Photo by https://www.pexels.com/photo/climate-sign-outside-blur-2990644/ (Markus Spiske from Pexels) But before you say, "Ugh, not another hot take about the kerfuffle at Podcast Movement...
Published 09/14/22
Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits? It's a harsh reality that most people who listen to podcasts don't keep listening to podcasts. 62% of the US population +12 have listened, but only 26% frequently listen, according to https://www.edisonresearch.com/the-infinite-dial-2022/ (Edison Research's Infinite Dial survey). I blame the...
Published 08/17/22
It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets. I recently discovered the secrets to restaurant-quality eggplant parmesan and crave-able Manhattans. Only they weren't secrets. They were just things I'd overlooked or rushed through. Tiny things learned when I (finally) asked people who were better than me. One thing was clear with decades of...
Published 08/10/22
Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice. The agenda you have for your podcast is not the same agenda I have for my podcast. The same goes for every other long-time podcaster or podcast consultant. We all want people to keep listening and tell their friends. But what are our real agendas? And how closely do they align with your...
Published 08/03/22
Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas. #podcasting Putting words into print or performing solo in front of a camera are necessary social media skills. But neither often comes naturally to podcasters who are most comfortable behind a microphone. Still, social media is part of the game podcasters play. And we know we can't get...
Published 07/28/22
Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content. So... how's that going? Photo by https://www.pexels.com/photo/close-up-of-wow-word-from-scrabble-letters-and-headphones-6005405/ (DS stories from Pexels) Four years ago, I dreamed of a rather different podcast listening by the year 2026. Since we're at the middle point of that "prediction" (it wasn't a...
Published 07/20/22
Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why. Photo by https://www.pexels.com/photo/woman-with-beaded-necklace-covering-her-mouth-with-her-hand-8689920/ (Mikael Blomkvist from Pexels) Four years ago, I implored my fledgling audience to spend more time making better episode details. "Stop writing s****y show notes!" I said. That's...
Published 07/13/22
Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready. https://podcastpontifications.com/episode/changing-the-minds-of-non-podcast-listeners-one-ihni-at-a-time What's an IHNI? That's a podcast episode that makes someone—someone who thinks podcasts aren't for them—look up and say "I had no idea podcasts could sound like this!" Spoiler: A lot of...
Published 07/06/22
Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that. Photo by https://www.pexels.com/photo/little-girl-eating-huge-delicious-sandwich-5693056/ (Alex Green from Pexels) Do you eat a submarine sandwich (hoagie) from the middle? Of course not. That would be silly. You start eating at one end. And you keep eating from that same end until you reach the other end....
Published 06/29/22
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called https://evoterra.link/buzzsproutads (Buzzsprout Ads.) And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A...
Published 06/08/22
Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 and beyond. https://www.pexels.com/photo/person-holding-a-paper-taped-on-a-wall-3826572/ (Photo by cottonbro from Pexels) Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave...
Published 06/01/22
Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. https://www.pexels.com/photo/silhouette-photo-of-man-throw-paper-plane-1262304/ (Photo by Rakicevic Nenad from Pexels) Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. https://www.magellan.ai/blog-categories/top-15 (Magellan AI...
Published 05/25/22
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more. Sorry, there isn't an easy-to-follow recipe to...
Published 05/18/22
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared? #podcasting Photo by https://www.pexels.com/photo/person-holding-pink-suede-long-waller-910122/ (Robert Bogdan from Pexels) Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the...
Published 05/11/22
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting. https://www.pexels.com/photo/a-woman-using-virtual-goggles-8728379/ (Photo by Michelangelo Buonarroti from Pexels) Big Tech does not care about podcasting the way we care about podcasting. There. I said it. Rememberhttps://techcrunch.com/2022/03/04/twitter-podcast-tab-spaces/ (...
Published 04/27/22
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast? https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting. Not that I have any doubts about the...
Published 04/20/22
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience. I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster. If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should...
Published 04/13/22
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Image courtesy of http://twitter.com/sheila_dee (Sheila Dee) In case you missed the memo, I was inducted into the https://podcasthof.com/hall-of-fame/ (Podcast Hall of Fame) last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've...
Published 03/30/22
I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back. Image via https://www.rawpixel.com/image/139790/premium-photo-image-megaphone-loud-adult (RawPixel) This is the final episode of Season 4 of Podcast Pontifications. Yes, that's quicker than anticipated. But don't fret, because Season 5 of Podcast Pontifications will start on Wednesday, March...
Published 03/28/22
When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough? Making your podcast memorable isn't easy. There isn't an easy-to-fill-out template or checklist to get you there. Even if you do manage the herculean feat of making a truly memorable episode, your memorable episode is in direct competition with dozens of other pieces of content your...
Published 03/24/22
Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like? https://podcastpontifications.com/episode/a-glimpse-of-podcastings-voice-only-future Building on my talk with the CEO of https://evoterra.link/vocalize (Vocalize), today we'll explore a "what if" scenario where podcast listeners only have to use voice commands to control their podcast...
Published 03/23/22
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough. Podcasting has a healthy and growing industry set up to serve the needs of both the big-money advertisers and the podcast publishers who get the lion's share of the more-than-a-billion dollars spent on podcast advertising. But that industry doesn't work all that well for podcasters on a...
Published 03/22/22