Research, research everywhere but who is right? Nielsen says podcasting is still growing. eMarketer says Spotify has overtaken Apple Podcasts and Arete Research says Spotify's management needs to change!
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Listen to James Cridland and Sam Sethi GUESTS: - Richard Kramer - Arete Research - Bruce Supovitz - Nielsen - Arica McKinnon - Nielsen SHOW NOTES: 1. Edison Research - whilst podcast listening has grown, 44% of US Latinos haven’t yet listened to a podcast. 2. Triton Digital - US Podcasting Report for August. Downloads are up 11% from July, as the Apple bugfix rolled out. Stitcher is #1 for podcasts. 3. The New York Times - Cuban podcasts are booming 4. Interview: Nielsen released their 'Podcasting Today' Report. 5. WARC Research - 31% of consumer media consumption is now audio - but only 8.8% of the average media advertising budget is allocated to audio, says new research from 6. Apple's iOS 15 is here 7. eMarketer suggests that Spotify will overtake Apple Podcasts 8. Interview: Richard Kramer says Spotify exclusives don't work and they need to change their management. 9. The History of British podcasting 10. Podcast Index - Phase 3 is closed (1st June 2021) and Phase 4 is now open (closes on 1st Dec 2021). One tag we discuss is the new namespace tag. EVENTS: 11. Podcastfestival 2021: Sep 23 · Amsterdam, Noord-Holland, Netherlands 12. Trade Secrets with the multi-award-winning team – Performing Artist and Podcaster George the Poet & Producer Benbrick: Sep 29 · Virtual 13. She Podcasts LIVE 2021: Oct 14 · Scottsdale, Arizona, USA 14. The Ambies are open.  #podcast #marketing #events #events #ios #podland
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