Making up for lost time
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“25 years in marketing . . . I really thought I understood the concept of positioning. And I am pretty sure the professors and accomplished professionals who taught it to me these many years really believed they understood what position was. It wasn’t until I stumbled upon April Dunford on the ‘Private Equity Funcast’ podcast that I truly began to understand the depth and value and complexity of positioning. Her insights have been enlightening, and I’ve been catching up on what I missed ever since.”
So then what happened? via Apple Podcasts ·
United States of America ·
08/11/23
More reviews of Positioning with April Dunford
“Positioning with April Dunford along with her book "Obviously Awesome" make a powerhouse combination that simplifies the complex concept of product positioning. After hearing the first episode I bought the kindle version of the book and got through half of it the first day. Everyone talks...”Read full review »
NJR13 via Apple Podcasts ·
Australia ·
06/06/23
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“I was thrilled when April Dunford launched this podcast as a follow-up to her excellent book, “Obviously Awesome”. Her podcast does not disappoint. April is a natural born storyteller (in the highly entertaining style of Canada’s east coast) and a superb communicator. Her approach to positioning...”Read full review »
MyTwoCanadianCents via Apple Podcasts ·
Canada ·
08/17/23
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“April you’ve been a blessing. I’m in my first head of marketing role at a high growth Series B startup with hardly any product marketing experience. Your books have given me the clarity necessary to tackle large product marketing projects and lead my team including a very talented PMM. Your...”Read full review »
Agrinb via Apple Podcasts ·
United States of America ·
11/18/23
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