A good start
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“I’m a huge fan of April’s work. I have Obviously Awesome and really appreciate putting her insights and frameworks out there for free on her podcast. I’ve enjoyed every episode in the podcast until the sales pitch episode, which spends entirely too much time to me talking about her sometimes cringeworthy experience buying a toilet. I would have appreciated more focus on the tactics of turning positioning into a sales pitch. That, I can use. The toilet anecdote, not so much.”
Wengelengel via Apple Podcasts ·
United States of America ·
07/17/23
More reviews of Positioning with April Dunford
“Positioning with April Dunford along with her book "Obviously Awesome" make a powerhouse combination that simplifies the complex concept of product positioning. After hearing the first episode I bought the kindle version of the book and got through half of it the first day. Everyone talks...”Read full review »
NJR13 via Apple Podcasts ·
Australia ·
06/06/23
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“25 years in marketing . . . I really thought I understood the concept of positioning. And I am pretty sure the professors and accomplished professionals who taught it to me these many years really believed they understood what position was. It wasn’t until I stumbled upon April Dunford on the...”Read full review »
So then what happened? via Apple Podcasts ·
United States of America ·
08/11/23
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“Great to hear how April’s real life trials and tribulations led her to develop her Positioning expertise.”
Mark Harnett via Apple Podcasts ·
United States of America ·
06/05/23
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