In this exciting episode, we delve into the world of social media and turn our attention to Instagram's newest feature, Threads. Throughout the episode we examine its potential to compete with the reigning champions, Twitter and TikTok. We explore various aspects, including its launch strategy, user acquisition, and anticipated churn rate. Moreover, we discuss how the healthy rivalry between these platforms fosters innovation and the crucial role advertisements play in content distribution....

In this week's episode, we delve into an intriguing question: Should the most skilled marketers be leading startups rather than agencies? I have some insightful thoughts on this matter and would like to discuss the pros and cons. It's not a straightforward 'yes' or 'no' answer, as there are nuanced factors to consider within the marketer's mindset Take a listen to the episode and let me know your thoughts?        This episode is brought to you by the Power Your Launch Marketing...

In this week's episode, we explore the question:  What happens when opportunity does knock?  Throughout life, we encounter numerous instances where our desires remain unfulfilled or the ultimate outcome manifests differently than anticipated. In life there a various times where you don’t get what you want when you want or the overall outcome might just appear differently than what you imagined. Take a moment for self-reflection and inquire within: If opportunity fails to present itself, are...

This week's episode is interesting as it takes you through my  experience of speaking at the Kajabi Hero Live event alongside some of their most talented creators. The invitation itself was a honor, as I've always been focused on the work rather than seeking recognition. Today, I'm thrilled to share my journey at the conference and the invaluable insights I gained from being in the presence of Kajabi's most influential creators.         This episode is brought to you by the Power Your...

In this week's episode, I wanted to address a concept: embracing the beauty of staying where you are in your journey. It's essential to recognize that there's absolutely nothing wrong with mastering your current stage over a consistent period of time.   As I've been engaging with numerous entrepreneurs, a prevailing sentiment has emerged—a collective stress to constantly strive for the next big thing. However, it's crucial to acknowledge that rapid scaling often brings unforeseen risks and...

In this week's episode, I shed light into my decision to leave Miami, sharing personal stories of growth that have shaped my time in the city. Additionally, I offer insights into my future plans and provide a glimpse into the five cities I'm considering as my next destination. While embarking on this new chapter, I plan to embrace a minimalist lifestyle and bid farewell, for now, to Miami, the city I called home for the past two years. Join me as we reflect on the incredible journey I've had...

In this week's episode, I have a concise yet impactful message to share: the importance of being specific with your ask. Upon reflecting on this topic, I discovered that many individuals tend to shy away from being specific out of fear. It's common to desire success, but have you considered what success means to you? What specific goals do you want to accomplish? How do you envision making a positive impact on the world, and what unique skills do you possess? It's crucial to dive into the...

In this weeks episode we explore what you can expect during the hiring process and gain valuable insights from my firsthand experience as a hiring manager. As I’ve interviewed applicants for a position within my company, I've come to realize the opportunities for growth. Throughout the episode, I offer a unique perspective from the hiring manager's point of view: What factors do I consider when making a hiring decision? Additionally, I provide practical advice for individuals looking to ace...

Episode 105: This week’s episode is really special to me! I had to honor of being the commencement speaker at Penn State. This was one of the most incredible, exciting, anxious experiences that I ever had and not because I was the commencement speaker for graduation but I was going back to speak my alma mater. Where it all kind of started for me as a full circle moment. I recorded the entire commencement speech that I gave to the graduating class of 2023 at Penn State. If you just for a...

Episode 104: This week we're going to be discussing one of the hardest challenges for businesses, pricing. Pricing can make or break your business. There's strategy when it comes to great pricing. We'll look into HBO Max and their pricing model and discuss how to be clear with your pricing.   This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or...

Episode 103: Tesla has been in the news a lot lately and there's been a debate on whether they should start advertising as new competitors enter the market. Tesla has always claimed it has never spent money advertising and instead have used that money to invest into making better products. In this episode, we're going to talk about Tesla's advertising dilemma and perceived value based on the market today.   This episode is brought to you by the Power Your Launch Marketing Accelerator; The...

Episode 102: Abu Fofanah (@theabufofanah) is back for Episode 102. In this episode  Abu provides insight into the mindset of an entrepreneur. He talks about developing mastery and expresses a few things that have been on his mind lately. Question: if time is the most important thing, why do we spin so much time talking instead of doing? let's begin this week's podcast! This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education...

Episode 101: Abu Fofanah (@theabufofanah) comes out of hiding for Episode 101. After taking a 3 month hiatus to start the year, the podcast has officially kicked off for the year. Let's talk about what's to come.   This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today!   Have...

Episode 100: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah)dives into the past year and some of the things he's learned. We've officially hit 100 EPISODES!!! Thank you all for staying with me through this journey! This has been such a humbling experience that I've learned so much from. I'm looking forward to the next 100 episodes!   Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/   ...

Episode 99:Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about Building Converting Websites that Make Sales. This is a special episode because it's in a training style format. If you're someone that has a website or in the process of building a website, I would highly recommend starting here. Also, don't forget to share this episode with another business owner.   Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe:...

Episode 98: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about Setting Your Fears, Finding your tribe, and his experience in a recent mastermind he attended. PIVOTING. In this episode, Abu also talks about why doing TOO MUCH and being TOO MUCH is a positive thing.     Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/   Links: Have a question? Click here to go to our website...

Episode 97: Abu Fofanah (@theabufofanah)  (https://twitter.com/theabufofanah) talks about PIVOTING. When to know it's time to pivot your business, even in the midst of success. How to rediscover your happiness in your work. In this episode, Abu also talks about his product suite going into the upcoming year.     Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/   Links: Have a question? Click here to...

Episode 96: Abu Fofanah (@theabufofanah) talks about PRICE. When to know it's time to increase your price and how to begin doing it. In this episode, Abu talks about how sometimes affordability leads to inaction, serving segments vs everybody, and how to change the way you measure impact.   Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/   Links: Have a question? Click here to go to our website and...

Episode 95: Abu Fofanah (@theabufofanah) talks about his experience working with Venture Capital, Venture Funds when it comes to partnerships and collaborations. In this episode we talk about what happens when capital gets deployed to these founders, the gaps he usually see's, and most importantly why most go out of business sooner when they have more access to capital.   Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe:...

Episode 94: Abu Fofanah (@theabufofanah) talks about his new newsletter and community called Permission to CEO. This newsletter is all about highlighting real stories and powerful lessons that will change the way you think, what you believe, and how you operate in life & business.   Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice...

Episode 93: Abu Fofanah (@theabufofanah) talks about the 3-Day Holiday Sales Challenge!! A Sales Challenge focused on helping you BOOST your sales during the holidays. "Last year, we made almost 1 Million Dollars during the holidays and I'm going to show you exactly how we did it, what worked and didn't work, and how you can set yourself up for success." If you're ready to join the challenge all the details are below... let's begin this week's podcast!   Join the 3-Day Holiday Sales...

Episode 92: Abu Fofanah (@theabufofanah) talks about how you can ALWAYS choose to redefine what your life looks like moving forward. In this episode Abu highlights how you can begin defining the things that don't work for your life anymore and begin adding the things that will work... let's begin this week's podcast!     Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.   Our website:...

Episode 91: Abu Fofanah (@theabufofanah) talks about HIRING. This is a big topic for small businesses because hiring is one of the most challenging things you can do and hiring the wrong person or agency can also put you out of business. In this episode, Abu talks about how he hires now and evaluates his hires vs what he used to do in the past... let's begin this week's podcast!   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice...

Episode 90: Abu Fofanah (@theabufofanah) finally faces Facebook (Meta) on his main issues. There's been a silent back and fourth the last few years and Abu finally addresses his specific issues with how they manage the relationship. This is not personal, it's just a critique and Abu's version of what he thinks is happening... let's begin this week's podcast!   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer...