In this conversation, Yousaf Yunes reflects on his journey of starting and growing his agency from its inception to its second year. He discusses the challenges faced with low-paying clients, known as 'ankle biters', and how these experiences shaped his approach to client management and pricing. Yousaf shares insights on the importance of building confidence in his services, the evolution of his agency, and the lessons learned along the way. He emphasizes the significance of nurturing client...

Yousaf Yunes shares his journey of agency leadership and the challenges of his first year as an entrepreneur after being laid off from his previous agency in February 2022. Here are the key takeaways: Facing Unexpected Challenges: Yousaf was second-in-command at a 15-person agency when the entire team, including the founders, was laid off. He started his own business with his former VA, Irina, and her partner, Vaughn, forming YRV Dynamics. Building from Scratch: Yousaf's early days...

Yousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content...

Yousaf Yunes discusses the critical distinction between signals and data in PPC advertising, emphasizing the importance of actionable insights over mere metrics. He highlights the prevalence of spam traffic and the inadequacy of quality scores, advocating for a focus on real-time consumer engagement signals such as Add to Cart (ATC) metrics. The discussion also covers strategies for maximizing consumer value and improving conversion rates through effective ad targeting and algorithm...

Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss army knives" by diversifying their offerings. Yousaf predicts significant changes by 2026, with advancements in tools like Canva and the increasing...

In this interview, Yousaf Yunes interviews Joshua Krafchick, Managing Partner at 369 Financial. He shares his journey and insights into the world of finance, entrepreneurship, and wealth management. Joshua's unique approach to financial planning is shaped by his early entrepreneurial spirit—starting from selling golf balls on the course as a kid to becoming a highly personalized, client-centered financial advisor. Here are some key highlights from the conversation: Early Roots and...

Yousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency, recognizing the importance of having multiple revenue streams and projects to maintain stability and growth. Starting YRV was challenging,...

Yousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle media in-house, reducing the need for agencies. Yousaf highlights how digital platforms, from YouTube to podcasts, are increasingly influential,...

Yousaf Yunes addresses a common concern about pay-per-click (PPC) advertising, particularly the differences between manual cost per click (CPC) and max clicks strategies, and their impact on conversion rates. He shares insights based on a subscriber question regarding poor conversion results when using manual CPC and explores whether switching to max clicks would be beneficial. Yousaf explains that both manual CPC and max clicks approaches often lead to inefficient ad spending. While manual...

In a recent podcast, Yousaf Yunes, CEO and Founder of YRV Dynamics, emphasized the importance of adaptability and a holistic approach in digital marketing. He advocates for the Single Themed Ad Group (STAG) strategy over the traditional Single Keyword Ad Group (SKAG) method, citing challenges like increased competition and exposure through tools like SEMrush. Yousaf advises marketers to leverage broad match keywords, smart bidding, and dynamic keyword insertion to optimize campaigns...

Yousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporating complementary services, like creative strategy or email campaigns, which align with existing expertise and client needs. Yousaf highlights the...

Yousaf Yunes shares an engaging monologue from Runyon Canyon Park in Los Angeles, emphasizing its natural beauty and serene atmosphere, particularly at night. He recounts how the park serves as a place of solace amidst the demanding nature of managing his own ad agency. Transitioning into broader insights, Yousaf discusses the recent election and highlights the Red Side's successful use of social media through captivating events that resonated widely, such as the "garbage truck" stunt and...

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14 on digital advertising, and the pivotal role of the Conversion API (CAPI) in maintaining ad tracking efficacy. Yousaf highlights the rise of...

In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists. Yousaf emphasizes the power of choosing impactful media platforms, noting how brands can leverage targeted advertising on popular channels. He...

Yousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX.  Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns. 0:00...

Are you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services?  Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Trap,” and ensure your pricing reflects the skills and time you bring to your clients.  Learn tips for calculating your rate, structuring your time...

Yousaf, CEO and Founder of YRV Dynamics, discusses in a LIVE QA how to get high quality from your Google Ads from Lead Scoring via CRM. Discover why CRMs like HubSpot, Pipeline & GoHighLevel are essential for effective Google Ads in 2025. We'll explore lead scoring, enhanced conversions, and the best practices for excluding low-quality leads by location. Watch now to master Google Ads and get more qualified leads for your business 0:00 Introduction to Lead Quality in Competitive...

LIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry. He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad types such as call ads. The discussion also covers the significance of brand advertising and how it can complement non-brand efforts to improve overall...

Google’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—something no one had tried before. Their 1996 research project, called 'Backrub,' aimed to rank sites by quality, not just keywords. They later...

Yousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection: Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set objectives, ad buyers can optimize more freely, catering to specific needs and maximizing flexibility in targeting and ad types. Compelling Ad Copy and...

Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO: As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from applying this knowledge in our campaigns. Our case studies highlight how we've boosted conversions, reduced costs, and maximized client returns....

In this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through rates (CTR) and conversion rates, as well as practical steps for setting it up. Yousaf also highlights advanced features like countdown timers to...

Beware the Ides of October! On October 15th, YouTube will release an update extending YouTube Shorts to 3 minutes. This means more storytelling, advertising space, and notable creators joining. The update includes remix features and VEO integration for AI backgrounds, promising exciting content possibilities. Viewers can customize their feed to see less shorts content. Stay tuned for the future of YouTube on YRV Dynamics.   00:00 Introduction 01:00 YouTube Shorts Extension 02:09 Remix Feature...

In this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the role of dynamic keyword insertion and creative strategies in optimizing ad performance. He concludes with resources for further learning and...