In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists. Yousaf emphasizes the power of choosing impactful media platforms, noting how brands can leverage targeted advertising on popular channels. He further encourages marketers to expand their professional footprint through content creation, such as blogs, vlogs, and podcasts. Beyond client work, he advocates for sharing predictions, insights, and case studies to build authority and community.   Click here to view my link.tree