Description
Yousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency, recognizing the importance of having multiple revenue streams and projects to maintain stability and growth.
Starting YRV was challenging, particularly in the first year, without resources like credit lines, tools, or a robust team. However, Yousaf credits his early clients, who transitioned with him from his previous agency, as essential in bridging the initial gap. Over time, YRV grew through persistent efforts, including leveraging platforms like Upwork and Fiverr, and a strong focus on content creation and social media presence.
He highlights the power of platforms like YouTube, podcasts, and social networks, which have become crucial for his agency’s visibility, client acquisition, and SEO. Regular posting, including three YouTube shorts daily, helped drive brand recognition, creating a network that brings in clients and referrals.
Yousaf’s advice for others is to prepare for job market volatility by building a side client base and diversifying income streams. He advocates for helping others along the way, as sharing knowledge can create lasting professional connections. Reflecting on the value of supporting the community and pursuing personal projects, he concludes with gratitude and a commitment to continue sharing agency leadership insights.
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In this conversation, Yousaf Yunes reflects on his journey of starting and growing his agency from its inception to its second year. He discusses the challenges faced with low-paying clients, known as 'ankle biters', and how these experiences shaped his approach to client management and pricing....
Published 11/23/24
Yousaf Yunes shares his journey of agency leadership and the challenges of his first year as an entrepreneur after being laid off from his previous agency in February 2022. Here are the key takeaways:
Facing Unexpected Challenges:
Yousaf was second-in-command at a 15-person agency when the...
Published 11/21/24