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The Professional Pricing Society
PPS Pricing Podcast
The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people.
Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.
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Ratings & Reviews
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4.0 stars from 6 ratings
#1 Pricing Podcast
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“I am a frequent listener of the Impact Pricing Podcast. Thank you Mark for reminding us marketers not only of the value-centered perspective in our propositions, but especially for the value you provide in this podcast. Keep up the great work 👍🏻
Tobias”
Tobixxxxxxxxxxxxxxx via Apple Podcasts ·
Germany ·
03/16/21
Recent Episodes
When growth is stagnant, companies often adjust prices for more revenue. Without a strong understanding of pricing power relative to market alternatives, this can result in the opposite effect: customer churn. In this session, we’ll walk through drivers of pricing power, how to assess them, and...
Published 09/12/24
Pricing is not only about money charged but also about how customers perceive the value a product, which changes over time. In today's connected and competitive world, effective pricing requires flexibility, strategy, and a scientific approach. By using technology to gather insights about...
Published 08/26/24
Published 08/26/24
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