Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways: - Why startups need PR that moves quickly - The problems with guaranteed media - How Michael moved from news to PR Episode Timeline: 1:10 Tod asks Michael for betting advice 2:45 How Michael transitioned from news to PR 4:15 The mental anguish of keeping up with headlines 5:15 Why Michael decided to get into the startup space 6:45 PR agencies for startups must be nimble 7:45 Media training for startups 9:00 The importance of selling emotion 11:45 Why is the PR industry behind the times? 15:00 Headstart is built on speed 17:00 Michael is skeptical of guaranteed media 20:00 Michael's favorite success stories 23:30 The importance of going against the grain This episode’s guest: • Michael Stern on LinkedIn • Headstart on LinkedIn • Headstart's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.