Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency. Key Takeaways: - The Six Ps of PR - How Brad built his agency without a traditional background in PR - The secrets to successful affiliate marketing Episode Timeline: 2:20 The 2009 blog boom 4:30 Brad built the website he wanted to see 6:30 Well Spent could never happen in 2024 7:30 Is the counter-culture dead? 9:55 Harnessing the power of blog rolls 11:45 How COVID grew the affiliate market 13:30 How bigger publications warned up to affiliate posts 16:20 Building a brand people want to be part of 20:30 What Brad had to learn about the PR world 23:30 Where other agencies get it wrong 25:20 Brad's Six Ps of PR 27:20 The product that shocked Brad This episode’s guest: • Brad Bennett • BDBCreative on LinkedIn • BDBCreative on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.