Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways: - How Google's pivot AI affects SEO - Diversifying your traffic source - The importance of social search Episode Timeline: 1:30 How Nick got into SEO 4:30 How has Google's pivot to AI affected SEO? 8:00 Does Google know if content is AI-generated? 10:15 Is AI metadata punished by Google? 12:30 What's an old assumption about SEO that people still think is true? 14:20 What makes a website credible? 16:00 The importance of pictures 17:10 What are some easy fixes that organizations do to improve their SEO? 21:30 How important is social search in 2024? 26:00 The importance of diversifying traffic source This episode’s guest: • Nick Musica on LinkedIn • Optics In’s website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.