Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways: - How to create a PR crisis preparedness plan - Logistics PR in the post-COVID era - AI's role in logistics Episode Timeline: 1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan 5:30 What does crisis preplanning look like? 7:30 Crisis preplanning is like disaster preparedness 8:15 How did Jessica weather the logistics storm over the last few years? 9:00 The public is better educated about the supply chain than ever before 11:30 What's the hardest thing to communicate about logistics? 13:15 New developments in logistics 15:00 Exciting developments in AI 17:20 Generative AI for content creation 19:00 Google doesn't like AI-generated content This episode’s guest: • Jessica Whidt • Warner Communications on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.