Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways: - How to make a great podcast appearance - Finding the right guests for the right podcasts - Creating your podcast pitch Episode Timeline: 1:30 How does Liz find the right shows for her clients? 3:45 Audience composition beats size 5:45 Tod's Velvet Underground analogy 6:15 How to prep clients without podcast experience? 7:00 The benefits of content repurposing 7:30 The importance of being authentic 9:30 Male and female guests can be a little different 11:00 Liz's client hits it out of the park 14:30 Is true crime on the way out? 15:50 How "podcast voice" happens 17:30 Creating a compelling storyline and messaging 20:00 Identifying the key problem 21:00 Liz's dating site success story 24:45 Does Gen Z listen to podcasts? 26:30 Finding time to listen to podcasts 28:30 The future of podcasting This episode’s guest: • Liz Brooks on LinkedIn • Liz at Interview Valet Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.