Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR. Key Takeaways: - The history of the launch of SeaWorld Texas (now SeaWorld San Antonio) - Promoting a theme park for kids with special needs - Lesson learned over 50 years in PR Episode Timeline: 0:30 Former guest Chuck Cureau on Bob McCullough 4:00    The launch of SeaWorld Texas 6:30    How Bob helped promote the new theme park 8:30    How SeaWorld divided America into four separate markets 12:00 How the new theme park helped boost San Antonio's profile 13:15 The PR challenges of operating a theme park 15:00 Developing relationships with local reporters 18:00 The Southwest Shamu plane 23:00 Morgan's Wonderland: the world's only theme park for people with special needs 28:45 Communicating with special needs communities 31:00 The biggest lesson Bob has learned over 50 years in PR This episode’s guest: • Bob McCullough • Morgan's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.