In this seventh episode, Dectech’s founders, Dr. Henry Stott and Professor Nick Chater discuss the topic of trust. Specifically, they explore the intuitive sense we all have of who we do or don’t trust and how it can perhaps be explained. The episode also addresses why we need trust as a society and how businesses can earn and keep it, with reference to interesting Behavioural Science experiments such as the Ultimatum Games, the ABC trust framework we created for companies and our own...

In the sixth episode, we were delighted to have Dectech’s founders, Dr. Henry Stott and Professor Nick Chater discuss how AI is influencing financial services. Specifically, they consider whether AI can help to comply with the new Consumer Duty rules, and with protecting consumers. They explore what banking activities are being augmented by AI, what role AI can play in meeting the new Consumer Duty requirements, and they give an outlook on future developments in AI and its applications.

In the fifth episode, we were delighted to have Dectech’s founders, Dr. Henry Stott and Professor Nick Chater discuss the new Consumer Duty rules by the Financial Conduct Authority (FCA), which come into effect this month. They broadly answer three key questions: how Consumer Duty came about, what the psychology behind Consumer Duty is, and what this now means for the financial service industry in practice. They also give an outlook on future trends in Consumer Duty and ethics in companies,...

In the fourth episode, we were delighted to have Dectech’s founders, Dr. Henry Stott and Professor Nick Chater discuss the currently high levels of inflation. They broadly answer three key questions: how economists measure inflation, how it is perceived by the wider population, and what is its effect on businesses?  Specifically, this episode explores the psychology of inflation using a Behavioural Science lense. Among the topics discussed are: how measures of inflation relate to price...

In the third episode, we were delighted to have Ash Schofield, CEO of giffgaff, joining our director Dr Benny Cheung to discuss data-driven decision-making and its role in business. Specifically, this episode explores whether there are too many marketers waiting for the perfect data to make decisions. Among the topics discussed are: data-driven decision obstacles, different decision types and their relationship with data, the role of technology, analysis paralysis and personal experience...

In the second episode we were delighted to be joined by Georgina White and Philippa Rose, who spoke to us about the BT Insights Team, the challenges they face in proposition design and how Behavioural Science can provide solutions. Here at Dectech we help businesses understand and manage consumer decision making. After two decades of forecasting behaviour changes, we wanted to share our knowledge of what affects our choices, our behaviours, and our experiences of products and services, what...

In the first episode we were delighted to be joined by Dr Lizzy Lubczanski, who spoke to us about applying behavioural science research and applications in her role as a Behavioural Research Manager at Swiss Re. Here at Dectech we help businesses understand and manage consumer decision making. After two decades of forecasting behaviour changes, we wanted to share our knowledge of what affects our choices, our behaviours, and our experiences of products and services, what works and getting to...

Hello, and welcome to the first ever Predicting People podcast from Dectech. In this episode Richard Lewis, Director at Dectech, speaks with Dr. Lizzy Lubczanski, Behavioural Research Manager at Swiss Re. Lizzy is a Behavioural Science...