The PricePlow Podcast Supplement Industry Thought Leaders

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.

In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over the past decade with the ingredients.

With Gary, who has a background in biochemistry, we get into a lot of the scientific applications, focusing on using it as an energy source for cognitive support and performance.

New Product Applications with BHB

Gary uses quite a bit of BHB (beta-hydroxybutyrate), the ketone body that’s generated when beta-oxidizing fat. You create and circulate a lot of it when in a state of ketosis, but the keto diet is no longer the focus! Instead, Gary wants to emphasize the benefits that can be had when combining it with a carbohydrate-based diet, providing the best of both worlds.

After this episode, we’re excited to try the ingredient at higher doses, and are still looking forward to a pure L-BHB product, which is getting produced more efficiently.

https://blog.priceplow.com/podcast/gary-millet-gobhb-138

Video: BHB Science and Applications with Gary Millet

https://www.youtube.com/watch?v=3ERZoSycfYI

Show Notes



* (0:00) – Introductions

* (8:00) – Ketones + Carbs = Dual Rocket Fuel?

* (16:15) – BHB for Energy

* (21:30) – Metabolic Costs

* (25:30) – BHB is High Efficiency

* (32:30) – Dosage?

* (39:00) – The Downsides of Fasting

* (41:45) – The Body’s Utilization of Ketones

* (56:15) – Limitless?

* (1:01:15) – Patents

* (1:11:45) – The Need for Research

* (1:22:15) – Longevity



Where to Find Ketone Labs and Gary Millet



* LinkedIn: Gary Millet

* Ketone Labs Instagram: @KetoneLabs

* Real Ketones on PricePlow: https://www.priceplow.com/real-ketones

* Vault Energy on PricePlow: https://www.priceplow.com/vault



Thanks for jumping on the podcast, Gary — keep us in the loop with any scientific findings, even if unpublished!

Subscribe to the PricePlow Podcast on any platform, sign up for our Ketones Labs news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition.

Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode.

ISSN and the Industry Battle for Creatine

One of the recurring themes in the PricePlow Podcast is the insanity surrounding creatine, the naturally-found ATP booster that has hundreds of studies behind it, and an impeccable safety status. Since Joey was there from the start, we asked for his take, and got some incredible stories in the process.

ISSN 2024 is Coming!

Each year, ISSN hosts a conference where sports nutrition researchers, scientists, and related parties can come and present their latest work and findings.

This year’s conference is in Bonita Springs, Florida, coming a bit more than a month after the airing of this podcast. Joey explains how this is the best and most unique conference, and why interested parties should join and get involved.

Watch the video YouTube, listen on Spotify, or find PricePlow on iTunes or any RSS-based podcast app. This podcast has been sponsored by one of ISSN’s and PricePlow’s mutual partners, Cognizin® Citicoline.

https://blog.priceplow.com/podcast/jose-antono-issn-137

Video: Join Team PricePlow with Jose Antonio

https://www.youtube.com/watch?v=kjWPgLVkCCM

Detailed Show Notes with Jose Antonio



* (0:00) – Introductions

* (10:15) – Times Have Changed

* (20:15) – ISSN at the Front

* (26:45) – The Value of Supplementation

* (31:15) – ISSN’s Flexibility

* (34:30) – Submitting Presentations as a Civilian?

* (39:45) – Publishing a Sports Nutrition Journal

* (44:30) – Broader Health Topics

* (48:30) – Interesting Ingredients

* (52:30) – Jose’s Routine

* (57:45) – Wrap-Up



Where to Find Jose Antonio and ISSN



* ISSN Website: SportsNutritionSociety.org

* ISSN Journal: https://www.tandfonline.com/journals/rssn20

* ISSN Instagram: @the_issn

* Jose Antonio Instagram: @SupPHd

* Jose Antonio Twitter: @JoseAntonioPhD



Thanks to Joey for joining us and bringing the entire industry up with you – we wouldn’t be here without you (seriously).

Subscribe to the PricePlow Podcast on your favorite platform and see our article on Cognizin, the sponsors of this Podcast. Leave some great reviews on iTunes and Spotify!

For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank.

From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Shaker Story

In this episode, Chris details how he leveraged some success from his wife’s Etsy business — which was making more money than his NFL salary — into the most innovative shaker cup company in the entire space.

We learn about his experience on Shark Tank, and then get into some of the nuts and bolts of the various versions of Ice Shaker, and how he got it to where it is. We also get to learn about the numerous collaborations they have, which includes DragonBall Z and the NFL.

Watch on YouTube below, listen on Spotify, or find PricePlow on iTunes or any RSS-enabled podcast app. And of course, don’t forget to sign up for our Ice Shaker news alerts.

https://blog.priceplow.com/podcast/chris-gronkowski-ice-shaker-136

Video: An Inside Look at The Vitamin Shoppe’s Brands

https://www.youtube.com/watch?v=kl-J5gbp4Ug

Show Notes with Chris Gronkowski



* (0:00) – Introduction

* (8:00) – Collaborations

* (12:00) – Design Considerations

* (16:00) – The Future of Ice Shaker

* (19:15) – Variety and Use Cases



Where to Find Chris Gronkowski and Ice Shaker



* Ice Shaker Instagram: @IceShaker

* Chris Gronkowski Instagram: @ChrisGronkowski

* Chris Gronkowski LinkedIn: linkedin.com/in/chrisgronkowski/

* Ice Shaker on PricePlow



Thanks to Chris for joining us and leveling up the shaker cup industry!

Subscribe to the PricePlow Podcast on your favorite platform and sign up for our Ice Shaker news alerts on PricePlow. Leave some great reviews on iTunes and Spotify!

Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements.

So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress.

The two major product launches covered so far this year are Soul Performance Nutrition’s Nova Immune Renewal and Nexus Peptide Complex. This brings us to talk about three specific ingredients, colostrum and lactoferrin (which make up Nova) and PeptiStrong (which stands alone in Nexus).

Peptides, Milk Proteins, and Simple Sugar are Back in Style

Along the way, we also get into our returning love for a simple ingredient known as sucrose, but also talk about the joys of other carbohydrate sources like honey. As Matt trains for his next 100 mile race in Northeast Ohio, he’s going to need those carbs and far more.

We also talk about his incredibly-designed magazine issues that you can find on Soul’s website, linked below.

Watch on YouTube, listen on Spotify, or find PricePlow on iTunes or any RSS-enabled podcast app. And of course, don’t forget to sign up for our Soul Performance Nutrition news alerts.

https://blog.priceplow.com/podcast/matt-karich-soul-performance-nutrition-135

Video: An Inside Look at The Vitamin Shoppe’s Brands

https://www.youtube.com/watch?v=ZJQdHUq1Psc

Detailed Show Notes



* (0:00) – Introductions

* (4:00) – Lactoferrin

* (10:30) – Colostrum

* (16:30) – Preparation for Burning River 100

* (23:30) – The Meditation of the Run

* (29:15) – Reconnect with Real

* (39:00) – Carb Sources for Endurance

* (42:15) – Work / Life Balance

* (48:15) – Formulation

* (58:00) – Soul Magazine!

* (1:04:45) – Certifications

* (1:13:45) – Glass Over Plastic



Where to Find Matt and Soul Performance Nutrition



* Soul Performance Nutrition Instagram: @soulperformancenutrition

* Soul Performance Nutrition on PricePlow



Thanks to Matt for joining us and putting some incredible products into glass bottles!

Subscribe to the PricePlow Podcast on your preferred platform and sign up for our Soul Performance Nutrition news alerts on PricePlow. Don’t forget to leave those great reviews on iTunes and Spotify!

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.

Inside the Vitamin Shoppe Brands

Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, and Director of Scientific and Regulatory Affairs, Brian Tanzer. After that, we patch in a conversation with Dustin Elliott, who was also Senior Brand Manager at the time of recording.

In this episode, you’ll understand how The Vitamin Shoppe approaches formulation within their house brands, manages relationships with their third parties, and deals with regulatory concerns regarding dietary supplement ingredients. We learn a bit about PLNT, BodyTech Elite, and VThrive, three major parts of the Vitamin Shoppe’s strategy — these aren’t just traditional white label brands!

https://blog.priceplow.com/podcast/vitamin-shoppe-brands-134

Video: An Inside Look at The Vitamin Shoppe’s Brands

https://www.youtube.com/watch?v=ikO8FwxmngY

Detailed Show Notes



* (0:00) – Introductions

* (3:00) – Vitamin Shoppe Summit

* (7:00) – New Ingredients

* (11:15) – PLNT

* (14:30) – Employee Insights

* (18:10) – Education

* (24:30) – Ozempic and the Supplement Industry

* (27:45) – Dustin Introduction

* (33:45) – Testosterone-Boosting Supplements

* (41:45) – Other Products

* (45:45) – Private Label



Where to Find Brian, Tabitha, and The Vitamin Shoppe



* The Vitamin Shoppe Instagram: @VitaminShoppe

* LinkedIn: Brian Tanzer, Tabitha Daley



Thanks again to The Vitamin Shoppe for hosting the 2024 Brand Summit, and for everybody’s time we were allowed to take up!

Subscribe to the PricePlow Podcast on your platform of choice, sign up for our Vitamin Shoppe blog alerts below, and leave us reviews on iTunes and Spotify!

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.

To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:

A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO

Lee Wright, CEO of The Vitamin Shoppe, has very quickly gained a tremendous amount of respect both within the company and in the dietary supplement industry at large. Reason being, he leads from the front and practices what he preaches.

Prior to this podcast, Lee, who’s normally a modest and private man, gave a speech to the company detailing his own weight loss journey, and how The Vitamin Shoppe’s own products and employees have given him an edge.

There may not be another major retail CEO who’s visited more stores in such a short amount of time, and he’s been able to figure out what the stores really need. A big part of it is continued education and training.

https://blog.priceplow.com/podcast/lee-wright-vitamin-shoppe-133

Video: Lee Wright, The Vitamin Shoppe CEO

https://www.youtube.com/watch?v=Wggd5rRQevc

Detailed Show Notes



* (0:00) – Introductions

* (1:30) – The Vitamin Shoppe Brand Summit

* (2:30) – Lessons Learned from Lee’s Trips to Stores

* (6:15) – Is it Just “Widgets” in this Industry?

* (7:15) – Regulatory Concerns: Will Lee be Fighting in Washington DC?

* (9:00) – Learning the Brands and Getting into the Supplement Industry

* (12:00) – In-House Brand Development

* (14:00) – Closing out



Show Notes to be continued…

Where to Find Lee Wright and The Vitamin Shoppe



* LinkedIn: Lee Wright

* The Vitamin Shoppe Instagram: @VitaminShoppe



Thanks again to Lee for your valuable time, especially with all of the other employees in town. We’re looking forward to the next meeting.

You can subscribe to the PricePlow Podcast on your favorite platform, sign up for our Vitamin Shoppe blog alerts below, and leave us a great review on iTunes and Spotify!