Topics include The Personal Selling Process and Managing Salespeople. The discussion for this module is more in-depth than typical in an introductory course and people who are starting sales careers, were recently promoted to a sales manager position or given training or training program...

Topics such as Inventory Control, Logistics, and Types of Channels of Distribution are described in conceptual terms. Module 7 does include a more process oriented discussion of a typical channel of distribution and all the choices along the way. This module uses Walmart (and its alter ego Kmart)...

This lecture gives a thorough discussion of the special issues involved in marketing services (as opposed to goods). This podcast is heavily weighted relative to Modules 13-15 on Essay Test 4, so I gave a lot of real world examples for each major concept. Topics include the Four Ways in Which...