The future of direct-to-consumer and e-commerce
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Web Smith has a long history working in direct-to-consumer and e-commerce. He managed marketing spend for Rogue, a leading sports goods manufacturer back in 2011 before co-founding Mizzen + Main and later joining Gear Patrol. In 2015 he founded 2PM, a B2B media company for the commerce industry and advises leading executives in the space. Through 2PM Web also invests in early-stage DTC brands and platforms that support the consumer ecosystem. If you've ever thought about starting your own DTC brand or online shop, you'll want to heed Web's advice. In this episode Ryan and Web talk about... The state of direct-to-consumer today. Some of the trends he's seen in the space, including which growth strategies have been effective and how companies will need to evolve in the coming years as the landscape shifts. What Web would do if he was starting a direct-to-consumer brand. How to think about defensibility for direct-to-consumer companies. They also discuss some of their favorite e-commerce or direct-to-consumer brands and companies, and Web breaks down why those companies have been successful. We’ll be back next week so be sure to subscribe wherever you listen to your favorite podcasts. Big thanks to Pilot for their support. 😸
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