"So now these humans, these agencies, are stuck with going with these other platforms that are available out there that are catering clearly saying we hate the middleman like you. And I'm like, what's going on here?" In this episode, we're joined by Julio Chaves, the visionary founder and CEO of XrossWorld, a pioneering platform revolutionizing influencer marketing in this episode of Founders in LA.  Julio takes us into the fascinating journey of XrossWorld, sharing how they leverage artificial intelligence to empower advertising agencies and streamline influencer campaigns. With a refreshing perspective on the role of middlemen in the digital era, Julio argues for the value of human connection in marketing, challenging conventional industry wisdom. He sheds light on the challenges facing influencers and creators, including the lack of standardized monetization and the complexities of brand collaborations. Julio's story is a testament to the power of curiosity, resilience, and a deep passion for creating meaningful connections in a digital world. This episode of Founders In LA offers invaluable insights for aspiring entrepreneurs, content creators, and anyone interested in the evolving landscape of digital marketing and influencer relations.