Melissa Perri welcomes Adrian Howard to this episode of the Product Thinking Podcast. Adrian is an Agile Consultant and product coach with more than 25 years of experience, and specializes in coaching leaders around “those messy spaces where product delivery and user research overlap.” Adrian joins Melissa to talk about involving engineers in strategy building, the importance of meaningful strategy, aligning teams across large organizations with varying initiatives and goals, and why team vs team competition can lead to an organization’s downfall.  Here are some key points you’ll hear Melissa and Adrian talk about: Adrian talks about his introduction to the agile and technical world. [1:58] When incorporating other disciplines such as engineering into product strategy, you need to involve user research and customer support to gain better insight on how a product is developing. [3:30] Before asking questions to your engineers as a product leader, make sure that they are on board and understand the company's strategy. "Your job as a leader is to help either provide that direction, or talk to the people in your organization to discover what directions they think is useful and find a way of prioritizing and aligning about that," Adrian says. [5:14] Too many teams do not feel aligned with the goals of the company, or don’t feel like they have a piece of value that they can deliver on. [9:57] Have conversations about value at the lower levels. Oftentimes these conversations happen at the top, and by the time those conversations reach the bottom level, they're more about effort and work rather than the outcomes. [14:23] Orgs should stop pitting teams against each other, and instead treat their teams as groups collectively trying to deliver on a larger set of values. [20:30] Adrian talks about the competition mindset being ingrained in some company cultures and how he's helped them move away from that. [23:26] "Just asking for the rest of your team to solve a problem that you have pulled out of thin air isn't leadership of the C-suite…that is hoping to steal the credit from the people who are actually coming up with ideas and hoping they'll manage to solve your problem for you," Adrian remarks. [27:48] Usability testing has to be done in tandem with user research to fix organizational gaps, and it also has to be actionable. [31:05] Resources Adrian Howard | LinkedIn | Twitter