Kem White is a Production Designer for big budget, high-end TV Commercials. Kem is based in London, but has worked across the world designing global campaigns. Her list of clients include Nike, Ikea, Louis Vuitton, Sky, Dulux, Twitter, Samsung, Paypal, Asus, British Airways as well as ALDI’s big Christmas TVCs for the past couple years that have involved designing and working with miniature models, building different scaled sets, VFX, SFX and an army of talented set-builders and scenic artists.Kem and Production Design Digest host, Kelly Sinclair Smith, discuss her career journey, her time spent as a model maker, why she transitioned from working in Film and Television to designing TVCs, her design process, what it’s like to work on global campaigns as well as designing sets using different scales.In this episode with Kem White we cover:How Kem first started out in the industryHer first ever job as a Production DesignerHow that job opened up more doors to opportunitiesHow her background in narrative-based filmmaking prepared her for her career as a Production Designer in TVCsWhat skills she thinks are necessary to be a good Production DesignerHer approach to designing the series of ALDI Christmas commercials that involved building a train carriage, an interior circus tent scene, a huge castle interior, a snowy mountain scene, as well as multiple miniature models and setsHer experience designing the ‘Dulux Walls’ global campaign, and her research into colour trendsHer production design “pet peeves”Her favourite part about being a Production DesignerAnd much more!Subscribe + Follow Production Design Digest Instagram | BlogShow Links:Romeo + Juliet IMDB | Production Design by Catherine MartinCatherine Martin’s IMDBFollow Our Guest:Kem’s WebsiteKem White’s IMDBKem White’s InstagramKem White is represented by Independent TalentFollow Kelly Sinclair Smith:kellysinclairsmith.comIMDBInstagramKelly Sinclair Smith is represented by Vision ArtistsOriginal Score by Joe Davies