How do we improve in the area of product management? In this episode of Programming Leadership, Marcus and his guest Ellen Gottesdiener, President of EBG Consulting, discuss ways companies can better oversee the development and lifecycle of a product in its entirety. Marcus and Ellen also discuss her Agile Product Planning method, best practices in the area of product management, and effective decision making methods with product management within your organization.   Show Notes A working definition of product management (1:15) The product lifecycle (1:45) Answering the question, “What’s my product?” (8:30) “Outside-in” thinking over “inside-out” (11:30) Ways to address product production backlogs (15:33) Managing the work vs. the product (19:19) Engaging a product engineering team (21:58) The role of story in product development (28:35) Product development without a structured value system (33:47) The decision making process in product development (40:49) Links: EBG Consulting Discover to Deliver