Public Relations Review Podcast Peter C Woolfolk, Producer & Host

Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.

Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.
We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
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Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can craft a consistent brand image and engage the ever-elusive Gen Z audience. Get ready to absorb the wisdom behind harmonizing marketing efforts and creating events that not only announce but engage, as we dissect the essential components of a united team approach and the power of community relationships in bolstering an academic institution's narrative and impact.

This episode ventures into the fertile ground of technological innovation, as we examine the cutting-edge role of artificial intelligence in expanding media outreach. Witness how techniques like AI-generated avatars can captivate the next generation of learners while respecting the authenticity of a college's message. We celebrate the successes, like the UMBC and Westminster Community College's Transfer Articulation Plus agreement, while contemplating the challenges of organizational change. Join us for an invaluable exploration into the art of storytelling through AI, the strategic use of platforms like LinkedIn, and the holistic approach needed to dismantle communication silos that can hinder an institution's growth. With Dr. Ball and Lisa Slappy guiding the conversation, expect to walk away with actionable strategies to elevate your college's communication to unprecedented levels.
We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
Support the Show.

Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies.

As our conversation unfolds, we delve into the gritty details of what metrics truly move the needle in the PR world. We discuss the power of Google Analytics as an 'acceptable proxy' for unraveling the digital trails that lead to tangible goal conversions and revenue. The discussion further pivots to the challenges of gaining senior leadership buy-in for these metrics and how they lend credibility to PR initiatives. From Boeing's reputation management woes to the transformative potential of AI in data management, including tools like ChatGPT4, this episode is a can't-miss for anyone looking to future-proof their communication efforts. Join us as we also take a moment to extend our heartfelt thanks to our contributors and listeners – you're the heartbeat of this podcast.
We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
Support the Show.

Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.

The conversation takes an innovative turn as we tackle the groundbreaking influence of blockchain technology on music distribution, with Alison at the helm of the forward-thinking Tune Go platform. Her perspective on the music industry's transformation is both enlightening and inspirational, especially as we explore Maxine Ashley's rising trajectory post-Madison Square Garden. This episode isn't just about business; it's about heart. Alison shares a touching narrative of the transformative effect of music education, tied personally to the triumphs of her son. It's an invitation to witness how passion and philanthropy harmonize, celebrating the enduring power of music to change lives.
We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
Support the Show.

Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention.

Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.

For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. We dissect case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.
We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
Support the Show.

From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.

When it comes to branded podcasts, the secret sauce isn't in the hard sell; it's in the artful allure of storytelling that resonates with a company's core beliefs. In this episode, Dusty breaks down the vision behind his  own podcast, "Lead Balloon", explaining how it employs narrative to draw listeners into the sometimes tumultuous world of owning a public relations and marketing firm. The podcast's journey from inception to carving out its niche, along with the strategic placement of guests, highlights the doors that can swing wide open from compelling content creation—doors that lead to unexpected business opportunities and substantial brand growth.

Finally, strap in as Dusty recounts the adrenaline-fueled narrative of his flight with the Blue Angels—two years of preparation culminating in an experience that most can only dream of. The in-depth interview with their Public Affairs team is a masterclass in the power of storytelling, aligning with strategic goals and the immense satisfaction derived from helping brands and individuals craft narratives with lasting impact. It's not just a story of an exceptional flight; it's a metaphor for aiming high in life and business, and the heights you can reach with the right attitude and narrative in your toolkit. Dusty and I invite you to join us on this high-flying episode that's sure to inspire and entertain.
We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.
Support the Show.