Purpose & Profit Club Christina Tzavaras Edwards

Recently I hosted a 3-day challenge called The Profitable Partnerships Challenge and it was pretty epic. So, what we're doing today for the podcast is pulling out some of the juiciest parts of the challenge for you, and a highlight on today’s episode. It's the first time that I've posted anything like this before, but I think you’ll still find a lot of value in it. This episode (and challenge) is for you if you want to land more donors, funders, partners, influencers or ambassadors for your nonprofit – it's where the inner work meets the outer work of the profit, the revenue generating actions. So if you want to actually listen to and watch the full 3-day challenge, go to splendidcourses.com/waitlist and I will send you a note the next time we open up the free challenge again, but in the meantime, enjoy this motivation boost and go take some action!
Topics:
The one skill you need to build confidence in your outreach to cold and warm prospectsFinding and ask and follow up system that works for you because there is not one way to do itCentering service in every money-making action you take for your business How to feel comfortable with the heaviness that comes with asking for more funding The Do, Think, Feel Cycle and how this relates to fundraising (and feeling the feeling first)
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Today's guest is a real treat, I'm so excited to welcome Karena from Hello Inner Light to the podcast because l've been a big fan of her work for a while. If you have ever tried meditation, affirmations, or thought work and felt like something was missing, you're really going to love today's episode because of the way that Karena teaches this process of somatic healing and just Havening® to relieve stress. I find it much more accessible than the other traditional routes. Throughout this live session replay, Karena guides us through a Havening session specifically designed for changemakers and nonprofit executives, so bookmark this episode in advance of your next big meeting because it is perfect for that. Just a heads up, you're going to hear some background about Karena because I interview her at the beginning of the episode, so we learn a little bit more about her work and what Havening is and somatic healing are. Then you'll also hear some questions or some prompts from me to the audience. We did record this live and we had audience members who were going through the session with us, so l wanted to share that context with you before we begin. Enjoy!

Topics:
What Havening® and somatic work are and how Karena uses this to teach her clients to feel better about their bodies, decrease their stress level, and overcome anxiety Overcoming the “walk it off” mentality using Havening to stop stress loops and down regulate your brain The three types of touch that increase the delta wave activity in these deep parts of your brain, which send the physiological sign to your brain to let go of the threat responseAn introduction to Havening via a replay of a live Havening session from Karena to instantly feel much more relaxed Using “iffermations”  to overcome fear of failure, rejection, and imposter syndrome and how they differ from affirmations How to incorporate the practices of Havening and iffermations into your day-to-day to make a huge improvement to your nervous system over time 
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Karena on Instagram: @helloinnerlight
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or the most stressful thing ever. This method works, it is how I started my first business back in 2007, and again, started another business in 2011 solely using prospecting and outreach. Many times entrepreneurs get stuck because they've got a great business idea and they build a website for it, they get some business cards for it, and then it's like just waiting, just waiting for the people to come buy the thing, right? That is not how you build a profitable business. The same is true for nonprofits. They apply for their 501c3 status, they get their website, they get maybe a board of directors, and then they're waiting. What you need is a model for prospecting and outreach that is doable, that is rinse and repeat and part of your annual, monthly, and weekly plan. Tune in to find out how to create yours to increase your donorship today.  

Topics:
Taking stock of how many people you know that are within and outside of your network to capitalize on organic marketingWhy Christina teaches both marketing and fundraising along with the innerwork in her coaching program How to authentically create big donor moments with prospecting and just talking about what you do Creating a yearly and monthly outreach plan to meet each of your short and long term goals Loving on yourself through the anxiety and fear of pitching and believing there’s a win on the other side
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Have you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionist trap. And instead, we’ll talk about how to create new habits, set better goals, how to stick to them, and how I've done this in my own professional and personal life. Plus, if you do like the mentality of never skipping a day, I’m covering what to do if life happens and you inevitably do have to skip a day. I want you to think of one goal you have, decide the habits you’ll create and the guardrails you’ll put in place to achieve them. Then, I want you to ditch the idea that you’ve got to be perfect at implementing it.
Topics:
Why the idea of “perfect” is a red flag, especially if you’re not living solo How to actually create sustainable habits without the “never skip a day” BS Acknowledging that it takes about 60 days to create a habit and how to create a realistic timeline/goalsMotivating yourself through the times where you don’t see instant feedback/gratification Why the inner work is more of a barrier than anything tactical when it comes to habit creation Giving yourself the freedom to break the rules to find what serves you and your audience the best Remembering to celebrate the small wins
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

How do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Throughout our conversation, you’ll hear the strategies that Laura uses to keep her audience engaged and how she’d recommend nonprofit executives put them into action to drive success (and donations). Crafting an authentic connection with your audience and potential donors is probably easier than you think. Tune in to learn more. 
Topics:
How Laura has kept up momentum and promotion for her book, Tough T*****s, even though it was released 6+ months ago Getting over the fear of “bugging people” when you are promoting your work to find more creative successThe promotion tools and strategies that Laura used during the pre-launch period for her book  Laura’s style of writing, “Flawesome” and how it gives her edge while modeling vulnerability and success How Laura’s decisiveness has helped grow her career and her visibilityThe method that Laura used to quiet her inner critic and finally get her book written The number of emails per week that Laura recommends for non-profits and the type of content she wants to see more of For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Laura on Instagram: @laurabelgray
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Today on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to switch your default of underestimating yourself and show you the power of overestimating your capability to increase the possibility of growth for yourself and your organization. I can’t wait to hear your favorite takeaways! 
Topics:
How we typically think tasks take way more time than they actually take and the effect this has on our work Stair stepping your belief in your own capability to increase possibility Giving yourself the permission to stand out, ruffle some feathers, and accelerate your possibility to attract more donors Making celebration a regular occurrence in your business Overestimating your possibility and capability to get into the rooms you need to be in and get a seat at the table The most common ways Christina sees organizations underestimating their donors Action steps you can take today to upgrade your time capacity, your VIP donors, and the overall growth of your organization For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links