I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversation about how to connect on a deeply human level.    For the full show notes,...

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business. For the full show notes, visit https://www.ashleesang.com/episode75 RESOURCES MENTIONED: Notion*: https://affiliate.notion.so/vz0c29qgx1x0 Conscious Marketing Workbooks: https://ashleesang.com/resources Listen to my interview with The Eco Helper:...

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business. For the full show notes, visit https://www.ashleesang.com/episode74 RESOURCES MENTIONED: Watch the original IG Live with Robyn:...

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm. Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it. She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether. Even if you’re...

Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own. For the full show notes, visit https://www.ashleesang.com/episode72 RESOURCES MENTIONED: Read about “Project Push”:...

I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative. We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time. She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard...

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility. (This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.) For the full show notes, visit...

I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy. Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode.  And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your...

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy.  Get clear on what you want to stand for so that you can stand out. And start sharing messages that...

I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode.  Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform. For the full show notes, visit https://www.ashleesang.com/episode67   RESOURCES MENTIONED: Watch our original Instagram Live together:...

I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode. Cyndi is savvy and smart, and super proud of the brand she’s built, in...

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better. For the full show notes, visit...

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency.  This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration. For...

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.  On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do? Enter: the elevator pitch. This little blurb captures your big ideas with just a few words. It gives you the clarity to make a...

I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences. We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and...

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent. Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change. And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!) For the...

I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview.  I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and...

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways. For the full show notes, visit https://www.ashleesang.com/episode59 RESOURCES MENTIONED: Sign up for Lunar Lemonade...

I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie. RESOURCES MENTIONED: Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business...

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.  Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page! RESOURCES MENTIONED: Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for...

I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable vsibility practices that align with her values. For the full show notes, visit https://www.ashleesang.com/episode56 RESOURCES MENTIONED: Listen to The Copywriter Club episode where I first was introduced to Mai-kee:...

This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between. So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with...

I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly.  We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective...

I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do. For the full show notes, visit https://www.ashleesang.com/episode53 RESOURCES MENTIONED: Check out Nomad Copy Agency: www.nomadcopyagency.com Download Sam’s...