Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways. For the full show notes, visit https://www.ashleesang.com/episode59 RESOURCES MENTIONED: Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter Read how your building your brand is like baking a cake: https://ashleesang.com/your-proverbial-brand-cake/ Check out the original sources for the values-aligned business stats I referenced: https://ashleesang.com/a-statistical-case-for-caring-about-values Grab the Standard To Standout Email Template Collection: https://www.ashleesang.com/emails Listen to my interview with Angela about staying rooted in your creative vision: https://www.ashleesang.com/episode54 Listen to my thoughts about niching vs audience development: https://www.ashleesang.com/episode24 Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona Listen to my thoughts on getting outside perspective to tap into your own intuition: https://www.ashleesang.com/episode46 Listen to “Staying In Your Lane By Sharpening Your Self-Awareness” with Jenn Rivera: https://www.ashleesang.com/episode49 Listen to “Expressing All That You Are” with Cate Scott Campbell: https://www.ashleesang.com/episode51 Check out my values-aligned brand messaging intensive: https://www.ashleesang.com/vip Apply to become a pro bono client through my scholarship fund: https://www.ashleesang.com/scholarship Listen to my episode about reframing a brand identity crisis and doing a values audit on myself: https://www.ashleesang.com/episode28 Listen to my episode about how values determine how you spend and attract money: https://www.ashleesang.com/episode7 Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we’re the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang