In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business. For the full show notes, visit https://www.ashleesang.com/episode74 RESOURCES MENTIONED: Watch the original IG Live with Robyn: https://www.instagram.com/tv/ClE1QTjJzF6 Learn about Echo & Scribe: https://www.echoandscribe.com/about Connect with Robyn: https://www.instagram.com/echoandscribe CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we’re the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang