In this episode of the QB pod, Sarah and Merle meet Steve Brunt (Planning Director, The Behaviours Agency)! We discuss how sometimes "bringing awareness" is just not enough, what behavioural science brings to the craft of marketing, the secret art of creating resonance and emotion, and so much more!  The Behaviours Agency is a UK-based behavioural science marketing and creative agency that utilises the evidence around the power of default choices, our brain's tendency to compare and make decisions relative to other options, and the necessary conditions for behaviour to take place (sufficient motivation, sufficient means, and a trigger).   Finding Steve: The Behaviours Agency - https://thebehavioursagency.com/about-us/steve-brunt/ Email- [email protected] Linkedin - https://www.linkedin.com/in/stephen-brunt/   Interesting links: Always a woman, John Lewis advert - https://www.youtube.com/watch?v=jYOsWWKHZVw&ab_channel=optimoparker   Questioning Behaviour Links: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioning...)  Twitter: @QB_podcast (https://twitter.com/QB_Podcast)  LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)  Music: Derek Clegg “You’re the Dummy”  https://derekclegg.bandcamp.com/