Emma Wells, a successful coach, leader, business owner, and educator from the UK, shares her journey and experiences in the tennis industry. She discusses her early experiences in coaching and how she fell in love with tennis at a young age. On this podcast episode, she shares how she built her own successful business by focusing on branding and creating a unique customer experience wile also creating a positive team culture. Together with Kim Bastable and Simon Gale, Emma discusses the challenges of hiring in the UK due to Brexit and the impact of COVID-19 on the workforce. Connect with Emma Wells on LinkedIn Tennis in Wimbledon Park and Roehampton Episode Highlights Building a strong brand and creating a unique customer experience are essential for success in the tennis industry.Managing people and holding them accountable is crucial for maintaining a positive team culture and driving the business forward.The impact of Brexit and COVID-19 has presented challenges in hiring and maintaining a workforce.Inspiring women and promoting female leadership in tennis is important for creating a more diverse and inclusive industry.Constantly absorbing experiences and learning is key to personal and professional growth in the tennis industry.Looking to become a more confident, competent, and clear business leader with a lifelong career in the industry? Become a PTR- or USPTA-Certified Director of Racquet Sports. Visit our website to learn more!