May 8, 2018  Radio Stuff podcast host Larry Gifford met up with radio futurologist James Cridland at a PodNews gathering in Vancouver. At the event, Larry chatted to Pacific Content's Steve Pratt (https://pacific-content.com/) about creating podcasts for brands. Specifically, how can you determine if a brand is "ready" to dip into the podcast space. What we learn is a great outline for podcasters and broadcasters alike for creating dynamic, compelling branded content that benefits the client but also appeals to the consumer.  Follow Steve on twitter @steveprattca  Follow Larry on twitter @Giffordtweet Follow James on twitter @JamesCridland