For buyers and sellers alike, a real estate transaction is an emotional experience. That being said, it’s also a business deal, so as agents, it’s our job to help our clients make the smartest decision possible.    How can we help our clients approach buying or selling a home from a more detached position? Is it even possible to do that? How can agents keep their own emotions out of the equation?   In this episode, veteran agent and 2021 President-Elect of the Greater Boston Association of Realtors, Melvin Vieira Jr shares how to manage the emotions that come with real estate transactions.    Three Things You’ll Learn in This Episode    How to help our clients take the emotion out of a transaction How can we help our clients put everything into perspective, so they make decisions based on logic, rather than emotion?    How to ensure our clients have a real plan of action In this market, transactions move fast. What can we do to make sure sellers are ready to relocate as soon as possible?    The key to keeping it professional when dealing with other agents How can we keep our clients at the center of every transaction, even when agents on the other side become a source of frustration?   Guest Bio   Melvin Vieira Jr is the 2021 President-Elect of the Greater Boston Association of Realtors. A veteran agent with 3 decades in the business, Melvin has been holding first-time Homebuyer seminars for more than 17 years, and he is passionate about helping buyers know what to expect. Melvin has been quoted numerous times by the Boston Globe, been recognized in Boston Agent Magazine's 'Who's Who', and the Worchester Business Journal.   To find out more, go to: https://www.melvinsellsrealestate.com/  www.propertiesforsaleinboston.com https://www.thevieiragroup.com/   You can also email him at [email protected] Or call him on 617 283 6003