Welcome back to the Real Life Leadership Podcast! Today, we’re talking to Bryan Adams about How to hire the right people for the right job?   Bryan Adams is the founder and CEO of Ph.Creative, an employer branding agency helping companies attract top talent. Ph.Creative works with brands to distill and express clear, authentic employee value propositions in order to enhance the applicant experience and retain candidates.   Bryan is also the best-selling author of Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose, and Belonging, in which he discusses the ins and outs of employer branding, as well as the philosophy and methodology behind his work. Bryan and Roy discuss the integral role of brand reputation in talent attraction, the importance of culture and citizenship within a company, recent recruitment trends, and much more.   Enjoy!   -  Connect with Bryan Adams: https://www.happydance.love/   Order Chantel’s Book, One Meal And A Tasting: https://chantelrayway.com/onemeal/    Join CanZell HERE: https://joincanzell.com/    Check out the CanZell Cloud HERE: https://canzellcloud.com/    Claim Your Free Ticket For The Grow And Scale Now Summit! https://growandscalenow.com/    Chantel: https://www.instagram.com/thechantelray/     For more resources, visit http://www.reallifeleaders.com/podcast    Have a leadership question you want answered? Email [email protected] and you might even be in an episode!