Remarkable Results Radio Podcast Aftermarket Radio Network

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right)My social media doesn’t seem to be providing a return on investment (Junk smm)I never see my Google Ads when I search for my business (low budget)I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)My website is too slow (pictures too big or cheap hosting)My website doesn’t come up when people search for mechanic near me (stock content)I get lots of leads but they don’t turn into customers (Your SA sucks)My marketing looks like every other shop’s marketing (are you talking to your marketers?)The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com

Matt Fanslow and guest Margaret Light tackle the subject of pornography and its effects on relationships. They discuss the challenges of addressing porn use, the avoidance of the topic in relationships, and the importance of open, respectful communication. They explore the emotional regulation aspect of pornography, the influence of media on sexual expectations, and the need for comprehensive sexual education. The conversation also covers ethical porn consumption, the impact of porn on relational dynamics, and the benefits of seeking therapy for related issues.
Margaret Light, Marriage & Family Therapist, MA, LMFT, mlight@equilibriumtherapyservices.org, Equilibrium Therapy and Services
Show Notes
Professional language debate (00:03:15) Margaret Light discusses the professional debate around the language and terminology used in the field of pornography addiction.Impact of pornography on sexual health and education (00:07:43) Unrealistic expectations and objectification (00:08:29) Warning signs of problematic pornography use (00:11:06) Ethical considerations of paying for porn (00:13:55) Dependency on porn for sexual activity (00:17:48) Acceptable use of pornography (00:19:23) The impact of hiding porn (00:19:37) Understanding relational problems (00:20:06) Individual perspective on porn use (00:20:53) Shame and embarrassment associated with porn (00:21:28) Pornography as an emotion regulation tool (00:23:29)Expanding coping skills (00:25:00)Neuroplasticity and brain rewiring (00:29:25) Realistic expectations for change (00:30:34) The impact of content on user preferences (00:35:17) Media influence on body image and fantasies (00:36:51) Porn Industry and Inclusive Content (00:38:51) Adolescent Education on Pornography (00:39:27) Mainstream Influence and Adolescent Expectations (00:41:10) Accessibility and Social Acceptance (00:43:32) Algorithmic Influence and Content Consumption (00:45:27) Relational Dynamics and Pornography Use (00:55:42) Relational Skills in Addressing Pornography (00:59:16) Ethical Use of Pornography (01:00:22) Demonstrating Care and Consideration (01:03:15) Seeking Therapy for Relationship Issues (01:04:22) 
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: mattfanslowpodcast@gmail.com
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/

Thanks to our Partner, NAPA Auto Care

A very special re-release of a Remarkable Results Podcast from November 2016. This is a very interesting story and a very interesting person. Giuliano Zuccato, at the time of this interview, was a spirited 84-year-old and weaves his story as a young man, immigrating from Italy to Canada and, ultimately, a job in the Ford design studio where he was a sculptor on the Iconic 1964 Mustang.

Listen to Giuliano speak to the talent of the sculptors as they took the engineering drawings and design sketches in two dimensions and turned them into a three-dimensional model.

Watch Complete YouTube Video HERE.

Giuliano's immigration to the United States and entry into Ford (00:06:15)
Giuliano's immigration to the United States, his struggle to find work, and his eventual entry into the Ford Motor Company.
Giuliano's work at Ford and the creation of the Mustang (00:19:39)
Giuliano's work at Ford, the skills required for clay sculptors, and the creation of the iconic 1964 Ford Mustang.
Inside the Ford Design Center (00:23:25)
Giuliano's description of the Ford Design Center, the use of hot clay, and his work in different studios.
The Mustang Design (00:24:01)
Discussion of the design process and key individuals involved in creating the 1964 Ford Mustang.
Clay Sculpting Process (00:25:29)
Explanation of the industrial clay used, its application, and the physical toll of sculpting.
Selecting the Design (00:26:49)
Anecdote about the selection of the 1964 Mustang's design and the involvement of key figures.
Father of the Mustang (00:28:03)
Exploration of Lee Iacocca's role and significance in the creation of the Mustang.
Engineering and Marketing (00:30:09)
Discussion of the technical considerations and marketing strategies for the Mustang.
Legacy and Impact (00:32:41)
Reflection on the Mustang's introduction and its long-lasting impact on car culture.
Passion for the Mustang (00:33:19)
Giuliano Zuccato' s personal experiences and interactions with Mustang enthusiasts.
Innovative Model Making (00:41:41)
Development of new model-making techniques and their impact on car design.
Work Beyond Ford (00:43:50)
Giuliano Zuccato' s involvement in the creation of other vehicles and his post-Ford career.
Icon Productions (00:46:43)
Giuliano Zuccato' s current endeavors with icon productions and inspiring others through his experiences.
Inspirational Message for Inmates (00:47:46)
Giuliano's outreach to inmates, sharing his story of resilience and hope.
Keeping the Spirit Young (00:49:41)
Discussion on maintaining a youthful spirit and living in the moment.
Ten-Year Business Plan (00:51:32)
Giuliano's aspirations for a film about his life and the Mustang, and a possible Broadway musical.
Connecting with the Arts (00:54:11)
Giuliano's involvement in music and the arts, including hosting singing events at his home.
Inspiring Others and Future Plans (00:55:21)
Giuliano's efforts to inspire and help others, including plans to visit VA hospitals and organize a caravan.
Funding and Technology (00:57:31)
Discussion about funding mechanisms and Giuliano's proficiency in technology.
Route 66 Dream (01:01:22)
Giuliano's dream of organizing a caravan of Mustangs to visit VA hospitals along Route 66.
Meeting Car Legends (01:02:30)
Giuliano's interactions with Carroll Shelby and his work on Shelby Mustang editions.
Gratitude and Farewell (01:03:44)
Giuliano expresses gratitude and bids farewell.


Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.
Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.
Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.
Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.
Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.
Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.
Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.
Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.
Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.
Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.
Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.
Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work...

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker 'The Professor,' and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke's business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people's lives.

Sherwood Cooke, Royalty Auto Service, St Marys, GA.



Show Notes




Watch Full Video Episode
Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia.
Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube.
Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars.
Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients.
Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business.
Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success.
Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model.
Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base.
Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth.
Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion.
Family Involvement (00:22:14) Sherwood's family involvement in his business.
Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience.
Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport.
Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories.
Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense.
Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors.
Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it.
Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family.
Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of...

On this Episode of Business by the Numbers, Hunt reflects on his time at the STX conference in Nashville, sharing stories about the connections made and lessons learned from industry experts.
• Economic News Breakdown: We get into the latest economic updates that dropped last Wednesday. Hunt breaks down what these changes in numbers might mean for your wallet and business this year, especially when it comes to interest rates.
• Tax Talk and Government Spending: Hunt explains the proposed wealth tax and what the latest federal budget might mean for us. There’s a lot of talk about balancing the budget without raising taxes too much, and we'll explore what that could look like.
• Capital Gains and Your Money: We take a closer look at potential hikes in capital gains taxes and how these could affect your investments and long-term financial planning.
• Understanding the Numbers: Inflation, GDP... these terms get thrown around a lot. We’ll unpack what they really mean for the economy and for us as workers and business owners.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: podcast@paarmelis.com
Get a copy of my Book: Download Here
Aftermarket Radio Network