Description: In this episode, I am speaking with Donna Serdula who is famous for LinkedIn profile optimization and makeover. We are speaking today about how to Optimize Your LinkedIn Profile and Boost Your Later Life Career Prospects. This is not something that most discussions around LinkedIn focus on. Read a bit from Donna’s about page on her website: My name is Donna Serdula & in 2009, I pioneered my LinkedIn profile optimization methodology. Since then, my team & I have helped OVER SIX THOUSAND professionals from all over the world tell their stories & build a powerful professional brand. Look, it doesn’t matter who you are or what you do, it’s not easy to write about yourself. I hear it all the time, “I can… sell snow to an Eskimo / manage complex projects / lead exceptional teams… but write about myself? NO WAY!” Besides, who has time to sit down and complete their LinkedIn profile on their own? Maybe that’s the reason why so many LinkedIn profiles suck. Yes, suck. You read that right. You know this… People are Googling you. Your LinkedIn profile is more often than not your digital introduction and first impression with the world. If your LinkedIn profile doesn’t showcase your skills and portray you as a polished professional you are letting the ultimate opportunity just slip away… This episode is sponsored by Career Pivot. Check out the Career Pivot Community, and pick up my latest book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Edition. For the full show notes and resources mentioned in the episode click here.