Research Comms Peter Barker

It's no secret that video can be one of the most powerful ways of sharing research with audiences online. But creating a successful strategy that will get your videos seen by the right people isn't always so straightforward.
 
One research organisation that has achieved huge levels of public engagement with its own video content is the Institute for New Economic Thinking, or INET. This New York based, nonprofit think tank funds economic research that ‘challenges conventional wisdom and advances ideas to better serve society’. And its incredible library of videos that showcase and elevate those ideas have reached millions of people around the world.

In this episode of Research Comms, Peter talks to Matthew Kulvicki, INET's Director of Video, about what has made the institute's approach to video such a success. 
 
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🔗 Show links Institute for New Economic Thinking
INET YouTube Channel

📕 Book of the month Sidney Lumey, Making Movies

Over the past few decades, the evidence to show that climate change is happening, that it’s caused by human activities, and that we need to take urgent action to limit its impact, has gathered at an overhelming rate.

But research into the best way to communicate that message has lagged behind.
That’s changing, thanks in large part to the work of organisations like the Yale Program on Climate Change Communication
 
In this episode of Research Comms, Peter chats with YPCCC Project Manager, Eric Fine, about his organisation's work to understand public attitudes to climate change, the ‘spiral of silence’ that can happen when we make assumptions about people's beliefs, the 'SASSY' public opinion survey, the power of segmentation for crafting tailored messages, and how to find optimism at at time when reality can seem so bleak.

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If you're a listener of the podcast we'd love to connect!
Orinoco Communications  - What We Do
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Show links
Yale Program on Climate Change Communication SASSY survey Climate silence: pluralistic ignorance as a barrier to climate change discussion by Nathaniel Geiger and Janet Swim

Generative-AI tools, like ChatGPT, are increasingly embedded in the day-to-day work of research communicators. At the University of Cambridge the senior comms team has published a set of AI guidelines, created in consultation with staff across the university.
In this episode of Research Comms, members of the working group that put the guidelines together - Amy Mollett, Barney Brown and William Kerslake - talk about their feelings towards AI, the good and the bad, why they felt they needed to create guidelines for its use, and how the University of Cambridge is currently using AI tools to communicate research.
Links:
Research Comms newsletter on substack University of Cambridge Generative-AI Guidelines Research Communications Survey Klara and the Sun by Kazuo Ishiguro Generative AI is already widespread in the public sector | Alan Turing Institute 

In this episode, host Peter Barker reflects on the unique archive of over fifty Research Comms episodes to bring together insights from those conversations around the theme of trust.  
Whether we’re discussing vaccine hesitancy, climate scepticism, young people’s engagement with science and scientists or the rise of conspiracy theorists, all of these topics are, at their core, issues of trust. Recognising how essential trust is to public engagement, how can the wider research community earn the trust of the public?    

Athena Dinar is Deputy Head of Communications at the British Antarctic Survey (BAS) where she’s spent over two decades conveying the captivating magic of Antarctica and the vital research scientists carry out there. 
In this episode of Research Comms, Athena speaks with us about the shifting narratives surrounding the climate crisis and how digital media has transformed the communications landscape, as well as unpacking BAS’s endeavours to reduce its own carbon footprint while striving towards solutions to preserve the southernmost continent, as well as the wider world.

Professor Mark Reed is a Professor and Research Centre Director at Scotland’s Rural College (SRUC) as well as the founder and Chief Executive of Fast Track Impact, an organisation that provides researchers with evidence-based tools and training to empower them to use their work to change the world for good. 
In this episode of Research Comms, Mark helps us define ‘impact’ in the context of research, explains the strategies, methods and tools he encourages researchers to employ when assessing the impact of their work, and highlights the importance of empathy when it comes to designing research and maximising its benefits for the good of wider society.