A fantastic issue of Re-Tales, with Richard Hammond, founder of Uncrowd. Here Richard joins Ian and Toby to explore the challenges of fully understanding shopper missions and needs states, in order to develop meaningful retail experiences for customers.

With physical retail seeking new ways to engage shoppers, we chat with John Hoyle of Sook, who offer a new concept, allowing brands to hire a physical space by the hour, or day of the week.

In the fourth issue of Re-Tales, we talk to John Hoyle from Sook who has created a smart way to turn retail as a service into a reusable opportunity for us all - from wedding propositions to meetings, to pop-up shops, and craft market.