From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs
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Send us a textIn this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media. As brands increasingly shift budgets from traditional platforms like Google and Meta to retail media networks (RMNs), managing campaigns across platforms like Amazon, Walmart, and Instacart has become both a challenge ...
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