In this episode of Revenue Boost: A Marketing Podcast, titled "Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions," host Kerry Curran sits down with podcasting expert Benjamin Shapiro, CEO of I Hear Everything, to uncover how businesses can harness the power of purpose-driven content to grow their brand and drive revenue. They discuss the importance of understanding audience needs and creating content that educates, entertains, and adds real value. Benjamin shares insights on aligning podcast goals with different stages of the marketing funnel, from building brand awareness to nurturing leads, and explains why measuring success goes beyond download numbers. Tune in to learn actionable strategies for using podcasts to engage audiences, establish trust, and fuel conversions.