Public relations tactics like press releases can be a powerful way for businesses of all sizes to grow—even ones that have not traditionally thought about PR as a viable strategy. Our guest, Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. While working in the public relations field, he came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Realizing that small businesses desperately need a press release service they can afford, Mickie founded eReleases to give small businesses access to the media and a national newswire – all with a personal touch.Today Mickie is going to coach us on how we can take advantage of PR strategy to increase our visibility and credibility. We’ll discover how to get regular local media coverage without spending a dime. And you’ll learn how to make your Unique Selling Proposition irresistible to the media!If you have a sales team and you want to boost results, you need to get to know Selling From the Heart. What’s great about Selling From the Heart is how it takes a different approach to driving sales. The goal is to build trust quickly with clients and prospects through authenticity. The result is more effective prospecting, higher close rates, and more referrals. Best of all, the Selling From the Heart methodology works with your existing sales model. To learn more, visit www.sellingfromtheheart.net and make sure to listen to me and my co-host Larry Levine each week on the Selling From the Heart Podcast!