Running Industry Podcast supersonic

Episode #37 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, the Tokyo Olympics has "caused sleepless nights" but must go ahead "to give hope" for the future, so says International Olympic Committee president Thomas Bach. With less than a week to go until 5k Parkrun events return in England, the team are working closely with ambassadors and event teams to ensure everything is in place for a smooth reopening this weekend.

In other event news the ASICS London 10K will return to London this Sunday and the BBC reports that this year's Great North Run will not finish in South Shields.

Production at some of Nike's largest plants in Vietnam has been disrupted as Covid has spread through factories, online ultra running site iRunFar have unveiled their Best Trail Running Shoes of 2021, Wahoo have launched the Element Rival Multisport GPS watch and COROS have announced that the revamped sports science platform the COROS EvoLab.

In ultra trail event news Sabrina Verjee is among the top entries for the challenging Cape Wrath Ultra and Run Mummy Run have launched their Run Mummy Run Community Run Club in association with ASICS.

And finally, Belfast girl Emer McKee, 12, has once again broken the 5k world record for her age group!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Episode #36 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, new shoe brand Speedland launches its first product, adidas has revealed its latest ADIZERO Performance running collection, Sabrina Verjee has set a new fastest known time (FKT) for a continuous round of the 214 Wainwrights, and a world championships is to be created for the John O’Groats to Land’s End run.

The National Running Show South moves to 11-12 September 2021, Saucony and Zwift have launched The Endorphin Series, outdoor film makers Summit Fever Media have undergone a rebrand and personalised progress charts have been added to mobile app Strava in their latest update.
Sneakernomics, a BBC Sounds production about the story of the mavericks and dreamers of footwear who battled to create the world's biggest sports brands, is a highly recommended listen, Trees not Tees have launched into the US and Usian Bolt’s latest arrivals have some rather interesting names!
Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry
You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast 
Running Industry Podcast is hosted by Matt Ward
Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Episode #35 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, Parkrun events are to return in England at end of June after late approvals, the Tokyo Olympics and Paralympics organising committee expects to see up to about 225,000 spectators per day in the Japanese capital this summer.

In product news Jaybird has announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds, Runderwear launch their the men’s and women’s Runderwear Ultra-Light Shorts and  Hoka One One has added to its leadership team with the directorial appointments of Norma Delaney and Erica Gabrielli.

Adidas has said thank you to the 5 million participants who took part in the Run for the Oceans initiative, a team from Black Trail Runners, supported by inov8, are this week preparing to tackle the iconic Ramsey Round, guided by mountain experts from Girls on Hills and a new film from Like the Wind magazine in collaboration with sock brand Stance, called Home Hills, has been premiered on You Tube.

And finally, marathon running could improve your brain and eye health, reports Runners World!
Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry
You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast 
Running Industry Podcast is hosted by Matt Ward
Produced by supersonic www.supersonic.productions
IG @supersonic.productions

In Episode #34  we talk to Ben Clark, Global Partnerships Manager at COROS, a performance sports technology company that helps athletes train to be their best, combining high-grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments. 
This latest episode of Brand Spotlight  focuses on the COROS brand, launched in 2016 and claims to have advanced technology with an efficient and intuitive user experience. COROS users have set World Records and been to the highest point on earth, pushing the products to the extremes. 
Ben’s role is focussed on new and existing partners, ambassadors and content creators, and in addition to his global partnerships role Ben is also UK Market Manager for COROS, as the primary contact for all marketing in the UK and Ireland.

We talk about the short-history of this tech wearables brand which is growing fast, and has big ambitions in this competitive market!
Follow COROS via
IG @corosglobal
Fb @COROSglobal
www.coros.com
#ExplorePerfection
Follow  Ben via
IG @coros_ben_clark
LinkedIn @BenClark

Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry
You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast 
Running Industry Podcast is hosted by Matt Ward
Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Episode #33 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, two-time defending champion Mo Farah's hopes of representing Great Britain in the Olympic 10,000m seem to be over and the Netherlands’ Sifan Hassan added her name to the legends of the sport by smashing the women’s 10,000-metre world record.

Following on from the tragic news a few weeks ago where 21 ultra runners lost their lives at the Yellow River Stone Forest 100k event, China has announced that is to ban extreme sports in wake of the Gansu tragedy and in response The Guardian has released its Today in Focus podcast, titled The danger – and beauty – of ultrarunning.

Up & Running  founders Dennis & Gillian Macfarlane will be stepping back into semi-retirement, Trail Running magazine have unveiled their best trail running locations in the UK,  Garmin have launched the Forerunner 55, an easy to operate GPS smartwatch designed for people of all abilities, World Athletics launches the first phase of its Run Smarter City Challenge and Sinead Diver is set to make her Olympic debut at 44-years old and become Australia's oldest ever Olympic competitor!
Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry
You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast 
Running Industry Podcast is hosted by Matt Ward
Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Episode #32 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, 21 runners tragically lose their lives at the Yellow River Stone Forest 100k race in north-western China and on Sunday news was released of the death of Dr. Ron Hill MBE. 

The men’s world 50k record is broken as Ethiopia's Ketema Negasa wins the Nedbank Runified race in South Africa, parkrun’s expected resumption on June the 5th has been delayed and Wales only has "half a plan" for resuming marathons and triathlons, says Tough Runner UK.

The New York City Marathon is returning in November, with a field of 33,000 runners and momentum is building for the first ever Run Show USA event, scheduled Jan. 29-30, 2022.  Peloton is planning a new $400million factory in Ohio, USA, to produce its treadmills and Trail Running magazine asks, do you really need a branded sports drink for running, as an article on their website says home-made options can be just as good!
Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry
You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast 
Running Industry Podcast is hosted by Matt Ward
Produced by supersonic www.supersonic.productions
IG @supersonic.productions