You can give two sellers the same script. One seller sounds like they’re reading the script in a monotone voice. The other achieves amazing results because they modulate their voice. You can also control tonality.  You can vary the pitch of your voice. You can increase the flow of your breath to change how you sound. If you drill down and really strive to understand these things, they move from the realm of art and become a science. That’s why Arlo believes that your voice is your #1 cold-calling tool. When used properly, your voice can propel you toward the results you desire. Arlo shares the methods and techniques he uses to master cold-calling in this episode of Sales Reinvented.  Outline of This Episode [1:08] What is cold-calling? Is it still relevant?  [2:07] The art and science of cold-calling  [3:18] How Arlo prepares for a cold-calling session  [6:49] Effective opening lines and techniques  [9:47] Scripting or not scripting? [10:38] Tools, technology, and metrics [11:23] Arlo’s top cold-calling dos and don’ts [13:38] How Arlo handles objections Resources & People Mentioned The Announcer’s Test Ronen Pessar Belal Batrawy Josh Braun Connect with Arlo Hill Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com