Sales Automation? Post COVID Lead Trends? Amazon Hiring To Fire? | This Week In Sales
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On this week in sales we’ll be looking at:  * Sales automation* Post COVID lead generation trends* Amazon’s Hire to Fire strategy News: What’s Your Sales Automation Strategy? A recent McKinsey study shows that more than 30% of sales activities can be automated to improve efficiency and effectiveness. However, lack of awareness of automation’s potential, inadequate tracking, return on investment (ROI) concerns, and delayed delivery challenges are hindrances to adoption. Automated sales commission platform Spiff secures $46M Companies connect Spiff to their customer relationship management (CRM) platform, business intelligence (BI) tools, or accounting and payment systems to automatically glean real-time sales data.  While its prebuilt integrations include the likes of Salesforce, Looker, Snowflake, Quickbooks, and Stripe, the company also follows an API-first philosophy that opens things to just about any data conduit. Through the no-code Spiff commission designer dashboard, companies can combine rules, variables, and conditions around commission payments so that when an employee meets certain preset criteria, they automatically receive their dues.  This can support any number of commission structures, including deal splits, ramps, and team roll-ups. Lead Generation Trends Sales Leaders Should Know sales emails have now effectively doubled from the pre-pandemic baseline — 106% in March and 94% more email volume in April 2021. Sales calls, too, trended up. Call events were up 72% and 65% in March and April 2021, respectively (compared to pre-pandemic baselines).  In 2021, we find spending up a staggering 38% in both March and April 2021. The year-over-year uptick is 52%. However, despite buyers’ preferences for digital sales interactions — 70%-80% of respondents to McKinsey’s research survey prefer over face-to-face — all this activity has not led to increased sales. The HubSpot data indicates closed-won deals cratered early with the uncertainty surrounding the onset of the pandemic (-9% April 2020) and were underwater (up only 1% to negative) seven of the next 11 months. Things seem to have finally reversed in March 2021, popping 13% above the pandemic baseline. The big takeaways here are that more activity is generating fewer results and that this hard work, especially in prospecting or awareness-generating activities, is not currently showing signs of reversing course. Five Ps of Sales Success Five Ps of sales—purpose, precision, personalization, productivity, and profitability. Phil Harrell, a vice president and group director at Forrester, says in the report that modern buyers will place greater emphasis on companies’ social and corporate responsibility,
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