Did you miss us? Sass & Sage is back this week after our spring break with an amazing and insightful Episode 11! This week, Dylan and Lynne welcome Mike Richwalsky, Principal at Gas Mark 8, to discuss web hosting. Gas Mark 8 is a digital marketing agency based in Cleveland and the UK that serves nonprofits, education institutions, and small businesses. Mike is Dylan and Lynne's go-to backend developer whose decades-long career includes web hosting. In this week's episode, the trio...

This week's episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That's a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners...

This week, we're talking all about web design—specifically how web design can go very wrong, very fast. Designer extraordinaire Kayla Kogelnik comes back on the show to talk about the dos and don'ts of web design with Dylan and Lynne. In this episode, the trio discusses the common trends they see with poorly designed websites. Often, in trying to differentiate themselves from competitors or industry players, businesses sacrifice user experience and the mobile-friendliness of their websites....

Sass & Sage took the week off last week, so we hope you enjoyed a break and caught up on some of our past episodes. This week, we dive into customer relationship management systems (CRMs). This term is ubiquitous in the digital marketing industry, but what does it mean for business owners? Dylan and Lynne discuss the core of CRMs and how they have evolved from old-fashioned Rolodexes to versatile, powerful additions to your MarTech software stack. Plus, the duo examines the difference...

This week, Sass & Sage ventures into organic social! Specifically, we embrace the notion that social media is not only used for generating leads. Social media helps you educate your audience, which is another tactic in nurturing prospects down the funnel. In Episode 7, we discuss the four common social media platforms businesses utilize—Facebook, Instagram, LinkedIn, and Twitter. Lynne and Dylan discuss the core purpose, benefits, and disadvantages of each platform to give you the...

This week, we're excited to have Kayla Kogenik, a graphic and web designer extraordinaire, on the show to talk about design best practices! Many business owners or small marketing teams design graphics for print and digital mediums—social media, flyers, websites, and the like. However, not all of these conform to what we consider graphic design best practices. In this week's episode, we head to design school as Kayla outlines some simple things businesses can do to design stellar graphics...

Just because many of us are home does not mean that your business cannot become the most talked about in town! This week, Dylan and Lynne dive into Local SEO. While many business owners associate SEO with ranking #1 for keywords on Google, in reality, we're concerned with showing up at the top of the search results page. Local SEO best practices, particularly Google My Business, can move your organization to the top of Google without much effort and money! Learn all about Local SEO, Google My...

This week, we're talking all about keywords on Sass & Sage! Imagine this: you have a product or service and describe it using a particular vocabulary. How can you know whether these words match what your target prospects search for on Google? In Episode 4, Dylan and Lynne discuss the resources available to help business owners find and use the right keywords to describe their brand. Plus, the duo highlights the impact of using terms no one else uses to describe your business—even if you...

Despite this episode's title, we promise it's not full of numbers! In Episode 3, we're tackling marketing budgets—specifically, how to allocate enough money to your budget based on your revenue goals. Often, businesses base their marketing budgets on the previous year's numbers rather than the current year's goals. Dylan and Lynne discuss how to make your marketing strategy large enough to support your quest for growth, especially with young businesses. The duo also gives some tips on how to...

Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!