This episode looks at the hottest news in the industry, including how the market looks for ads on NHL jerseys; what a new alliance of top conferences means for college sports; how university athletic departments will try to woo back fans; and whether the NFL’s vaccine push will hurt its business. In addition, we introduce the newest member of our 2021 class of Champions of sports business, and our roundtable of experts reacts to the new Fanatics deal, and reveals their stories to watch and people of the week.