For businesses who want to expand, the biggest problem is how to maintain and boost your lead generation. What worked for you now might not work for you in the future. It’s a good step to always improve and try new strategies.  In this episode of the Scale Up Your Business, Nick dives deep on high-impact lead generation. Discover how you can build up your credibility, make it a routine to produce content, build connections, and extend your help to others. There are various ways on how you can turn a stranger to a lead to a customer. Tune in now to know what can work for you and your business. KEY TAKEAWAYS “A lead is a person who has indicated some level of interest in what your company’s product or propositional service is.” Marketing requires experimentation. To know if your products and services will get the attention and the interest of people; you must try various strategies. Attract, Convert, Close, & Delight. Marketing Qualified Lead (MQL) – someone who has already shown interest by giving you some contact details through signing up for your newsletters, downloading your resources, or going to your events. Sales-qualified lead (SQL) – a prospective customer; you’ve had a dialogue with them and understood what they need and what you could provide for them. How to generate leads? Social media. For personal branding, it’s easier to build more authenticity, trust, and connection with strangers online if you post regular content. Also, look into Search Engine Optimisation (SEO) to increase website traffic and into repurposing your content. Set up lead magnets on your websites through downloadable contents. Your website needs to explain what you can offer your customers and how it can benefit them. It’s not going to be all about you.  Email marketing. In order for this to work, your messages that you send out shouldn’t be generic. Every message should be tailored to every person’s needs. It’s better if the landing pages have eye-catching and captivating visuals. It’s what makes your visitors stay a bit longer to absorb what’s on your site. 10X-ing your sales team. Expand your reach. Make sure that what your team is selling is something that they want to sell as well. BEST MOMENTS “Marketing is more important than sales these days in many businesses.” “Your website is not about you, it’s about them.” “When I go out there and contact people, I’m genuinely looking for people I can help, not just build up my list.” “Don’t make someone work to find out what you do.” VALUABLE RESOURCES Scale Up Your Business Podcast: Why You Must Have A Personal Brand | Apple | Omny | Stitcher ABOUT THE HOST My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC, and Private Equity backed businesses. Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events. I’m passionate about personal and professional development - showing up and being the best version of myself ... every day. My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good. CONTACT METHOD https://twitter.com/nickcbradley [email protected] www.fielding.global