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SetSail X StudioPod Media
The Science of Change
Imagine if you knew how to get people to behave differently. Wouldn’t it change everything for your product, service, or business? That dream is more of a reality than you might believe—it starts with understanding how the mind works.
Welcome to The Irrational Mind, the show that shares surprising drivers of human behavior. Hosted by Kristen Berman, you’ll take a journey inside popular products and systems and learn what actually causes people to think, behave, and act differently.
Listen now
Ratings & Reviews
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4.9 stars from 53 ratings
“Kristen and team do an outstanding job introducing behavioral concepts alongside a free-flowing discussion. They have some of the leaders in behavioral science in personalization on to discuss their work and provide valuable examples.”
Averageuser23 via Apple Podcasts ·
United States of America ·
04/05/22
“I recently discovered this podcast after following Kristen’s work for some time. I’m blown away by the ability of Kristen to mesh the concepts taken from research and their application to some of the most well known products and brands.”
zfjidjsnsod via Apple Podcasts ·
United States of America ·
03/17/22
Insightful and actionable
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“I have known about irrational labs for years, I was initially introduced to it by seeing Dr. Ariely on documentaries, Ted talks, YouTube etc.
I recently enrolled in the irrational labs behavioral scientist Boot Camp and have been looking for more content like this where you get real world...”Read full review »
make the SHFT via Apple Podcasts ·
Portugal ·
03/16/22
Recent Episodes
Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He...
Published 05/31/22
Published 05/31/22
You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting...
Published 05/17/22
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