Welcome to https://www.setsail.co/podcasts/ (The Science of Change podcast)! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton. Jump straight into: (01:09) - How Peloton has completely changed the home fitness game. (02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door. (07:07) - Building accountability and commitment: The story behind Peloton’s customized social experience, plus“Here Now” and their coordinated start time features. (16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges. (20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability. (23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users. (28:40) - Consistency vs. routine: The best way to create a working out habit. (35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit. (38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David. Episode resources https://www.setsail.co/wp-content/uploads/2021/10/TheScienceOfChange_LiteratureSummary_Exercise.pdf (Additional reading, resources and literature review on exercise and habits ) Connect with David through https://www.linkedin.com/in/davidpackles/ (LinkedIn) https://www.onepeloton.com/ (Peloton) Thank you for listening to Science of Change. Reach out to Kristen through https://www.linkedin.com/in/kristenberman/ (LinkedIn) and visit The Irrational Labs https://irrationallabs.com/ (website) for more information on behavioral science. This show is presented by https://www.setsail.co/ (SetSail) and produced by Kristen Berman and https://www.studiopodsf.com/ (Studio Pod Media). The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by https://nodalab.com/ (nodalab).