Today I'm talking to Georg Platzer, Market Development Manager and Store Manager for IKEA Philippines. We talk about how he has been leading the process of opening the first IKEA store in the Philippines. We discuss how it is important to find companies and suppliers to align values with, through their code of conduct, IWAY. We also talk about IKEA's values, and their long history with CSR and sustainability, and how they are working with the SDGs as well as circular business models, using waste and recycled materials in production. We also dive into the topic of social entrepreneurs in the Philippines, with the NGO Rags2Riches.