In this episode, we'll discuss: Prospecting current customers and prospects The signals John uses to reach out to his accounts Strategies for engaging an industry that is not very active on LinkedIn John Ciannello is a top SDR @ Fourth. John started as an SDR six months ago and averages 130% of his fully ramped quota, achieving 500% in his second month of onboarding. Connect with John on LinkedIn https://www.linkedin.com/in/johnciannello ---- 📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- Chapters (00:00) Top-Performing SDR (02:22) John's Onboarding and Initial Success (04:37) Engaging with Prospects (06:56) Handling Corporate vs. Local Decisions (09:21) Using Texting as a Tool (11:45) Balancing Prospecting Between Customers and New Prospects (14:07) Effective Use of Triggers (18:50) Strategic Calling and Balancing Quality with Quantity (23:24) Cold Call Strategy (30:33) Advice for New SDRs --- Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message